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(ISC)2 Security Congress 2022

2101813 - Why Your Personal Infosec Brand Matters

Oct 11, 2022 2:45pm ‐ Oct 11, 2022 3:45pm


How much time, energy and effort do you spend on your own personal information security brand? Most people think of branding as simply a corporate activity, largely within the purview of large multinationals: GE, AT&T..etc. However, in reality, we each create our own unique brand, intended or not in every interaction we have with our coworkers, management, vendors, contractors, the general public and even how we portray ourselves on social media. Our infosec brand can influence our organization, the local infosec community or even have a global impact. The presenters will discuss why It is critical that we as professionals carefully choose how this brand looks and how we build it—by writing articles, volunteering and how we treat others.

Learning Objectives:
  • Describe their personal infosec brand and how other see them as professionals.
  • Identify the impact that their personal infosec brand has on their career and interactions with coworkers, managers and other infosec professionals.
  • Identify concrete steps to improve their infosec brand in areas of their choosing.


  • Rob Ayoub, CISSP, Senior Product Marketing Manager, Trellix
  • John Esparza, CISSP, ISSAP, Data Center Software Consultant, Schneider-Electric

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